The relentless increase in demand for electricity and gas continues to place a strain on the existing supply infrastructure. This is happening in the midst of a re-invention of the utility industry due to de-regulation, new environmental concerns and the rapid evolution of technology. In order to remain competitive in the global market, utilities have to be able to adapt to these new realities and face them in innovative fashion.
 

Understanding customer response to Demand-Side Management initiatives and how to successfully encourage customers to reduce their individual or corporate demand for, and consumption of, energy will be crucial. How can we see the influence of branding, technology, information, price signals, or other strategies in reducing individual, business, institutional, or industry demand?

How do utilities, government agencies and manufacturers effectively engage the consumer in reducing consumption and without impacting lifestyle? How do we develop demand reduction programs and activities that elicit responses from consumers that lead to a lasting and permanent reduction in energy consumption and demand habits?

The CEA Technologies Inc. (CEATI) Customer Energy Solutions Interest Group, a focus group of leading utilities across North America, will be holding a one and a half day workshop focused on understanding that which engages the customer to manage their demand for energy and examining what activities achieve permanent and lasting changes in consumer energy consumption habits.

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